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Welcome to our Newsletter section!
Here you will find useful tips and information about our services and how to best utilize this portal. You'll also encounter brief articles about marketing communications practices, graphic design, and more.
Check back often, we'll be updating this section on a regular basis.
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Zappos Tries a Printed Catalog
By STUART ELLIOTT
Published: December 7, 2009
A company that could be the model for Internet retailing success is peddling goods by paper as well as by pixels.
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Zappos Life, the catalog of the virtual seller of shoes, is also advertising handbags, jewelry, clothing and fragrances.
Zappos.com, the online seller of shoes and other merchandise that was recently acquired by Amazon, is mailing 750,0...
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What is Marcom? Who is POP?
Marketing Communications and Point-Of-Purchase Solutions Demystified
Marcom And POP ... it sounds like "mom and pop" on purpose. This portal is the place to turn to for big agency solutions with mom and pop service. We're the one stop shop for total marketing communications and point-of-purchase graphic solutions. But, "What does it all mean?" you ask ...
"Marcom" has become the popular term for marketing communications. This is basically the art of successfully communicating your message to the appropriate ...
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Welcome to MarcomAndPop.com!
The Ultimate B2B Display Graphic Solution
Thanks for Visiting
Creative pros, marketing consultants and even print shops are hailing the launch of MarcomandPop.com, where we help professionals make the most of their marketing communications budgets.
This website offers a variety of exhibit and display solutions as well as a rock-solid intranet made available for project management, planning, discussions and more.
Who We Are
Marcom And POP is an award-winning informat...
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Making the most of your small exhibit
Strategies for successfully exhibiting in a small space
Whether you’re about to attend your first exposition or you’re a seasoned veteran of the trade show circuit, there are a few things to know about competing with the big players in any exhibit hall. When you’ve got a small booth – 10’ x 20’ or smaller – it’s likely you have a limited budget to match. So how do you get attendees to notice you in a hall packed with larger booths and $100,000+ exhibits? While your promotional efforts may not compare ...
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Entrepreneurs Ditch Fishing Line for Displays!
Custom Retail and Exhibit Displays Can Be Easy and Affordable
No Homemade Signs for Mocha Motion Coffee Company!
Recently, entrepreneur Denise Young decided to open Mocha Motion Coffee Company, a casual coffee house in Eureka, California. She jumped in and watched excitedly as work began and store purchases started rolling along. But as construction neared completion, she suddenly remembered: "Signs! What do I do about menu boards for my store?"
Young is like many caught in the frenzied stages of...
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The Printing Process
Offset Lithography and Digital, The Basics
The basic principle of offset lithography is that ink and water don’t mix. When plates are exposed, an ink receptive area is activated for the image. Water is
applied to the plate and adheres to the nonprinting
areas and ink to the image areas. The image is transferred from the plate to a blanket, which subsequently prints on the paper. A variation, waterless offset, requires special plates and ink
cooling systems.
Offset presses are classi...
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XPS to PDF
Another conversion mystery solved
XPS to PDFs
Joe Marin, Senior Prepress Instructor, says that the XML Paper Specification, also known as XPS, was developed by Microsoft to be a new open file format that can be created, shared, viewed, and printed on various operating systems and platforms.
Like PDF, the XPS format is designed to be a completely open file format. XPS files can be created from any Microsoft application by printing and selecting the Microsoft XPS Document W...
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Do You Squidoo?
MarcomAndPOP Launches Lens at www.squidoo.com/MarcomAndPOP
Marcom and POP recently launched their first Squidoo lens, http://www.squidoo.com/MarcomAndPOP
What's Squidoo? What's a lens?
Well, mostly it exists to help web searchers make sense of topics in one place. But the best part is that it's a fun and fabulous no-cost way to get your name, product, or just your personal opinion out there for hordes of web searchers to see.
What's a lens?
According to Squidoo....
“A lens is one p...
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Join the Marcom & POP Reseller Network
Designers and Consultants: Make more money and serve your clients better!
Attention graphic designers, agencies and marketing consultants! You can add tremendous value to your services by becoming a reseller of MarcomAndPOP.com™ products.
This new web portal is designed to meet the needs of creative professionals looking make the most of their businesses by offering turnkey solutions to clients.
Becoming a Reseller is a Snap!
One of the key benefits of becoming a Marcom and POP reseller is there is...
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MarcomAndPOP Debuts on YouTube
See a Shelf Talker Video Tour
Ever wonder how shelf talkers are applied? Or how they can make your product stand out from the competition? Then hang tight, and take a look at the new MarcomAndPOP YouTube clip, where we show you the ins and outs of applying everything from wobblers to aisle flags and more!...
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